To me, net neutrality isn’t about fair business practices between businesses. That’s certainly part of it, but it’s not the crux of the issue. To me, net neutrality is about consumer protection.
Your broadband provider would like to charge companies – particularly content companies – extra in order to bring you their content. Setting aside the utterly delirious reasoning behind this for the moment, let’s think about this from the consumer’s perspective. You’re paying your ISP to provide you access to the internet – the whole thing. When you sign up for service, you’re signing up for just that: access to the internet. Period. What your ISP fails to disclose, at least in any useful detail, is how they intend to shape that access.
For your $40, $50, $60 or more each month, you might get high-speed access to some things, and not to others. You don’t get to know what ahead of time, or even after you sign up – the last thing your ISP wants is for you to be well-informed about your purchase in this regard. They’ll do whatever they can to convince you that your service is plain, simple, high-speed access to the whole internet.
Then, in negotiations behind closed doors, they’re using you as a hostage to extort money from the businesses you’re a customer of. Take Netflix as an example: you pay your ISP for internet service. Netflix also has an ISP, or several, that they pay for internet service. Those ISPs have what are called “peering arrangements” that determine who, if anyone, pays, and how much, when traffic travels between their networks on behalf of their customers. This is part and parcel of what you and Netflix pay for your service. You pay Netflix a monthly fee to receive Netflix service, which you access using your ISP. Netflix uses some part of that monthly fee to pay for their own internet service.
Your ISP has gone to Netflix and said “hey, if you want to deliver high-definition video to your customers who are also my customers, you have to pay me extra, otherwise my customers which are also your customers will receive a sub-par experience, and they might cancel their Netflix account.” They’re using you as a bargaining chip without your knowledge or consent, in order to demand money they never earned to begin with; everyone involved is already paying their fair share for their connection to the global network, and for the interconnections between parts of that global network.
To me, when a company I do business with uses me, and degrades my experience of their product, without my knowledge or consent, that’s fraud from a consumer standpoint. Whatever Netflix might think about the deal, whether Netflix is right or wrong in the matter, doesn’t enter into it; I’m paying for broadband so that I can watch Netflix movies, I’m paying for Netflix so that I can watch movies over my broadband connection, and my ISP is going behind my back and threatening to make my experience worse if Netflix doesn’t do what they want. Nobody asked me how I feel about it.
Of course, they could give full disclosure to their customers (though they never would), and it wouldn’t matter a whole lot, because your options as a broadband consumer are extremely limited; in the majority of cases, the only viable solution is cable, and when there is competition, it comes from exactly one place: the phone company. The cable companies and phone companies are alike in their use of their customers as hostages in negotiations.
What about fiber broadband? It’s a red herring – it’s provided by the phone company anyway. Calling fiber competition is like saying Coke in cans competes with Coke in bottles – it’s all Coke, and whichever one you buy, your money goes into Coke’s pocket.
What about wireless? Wireless will never, ever be able to compete with wired service, due to simple physics. The bandwidth just isn’t there, the spectrum isn’t there, there’s noise to contend with, and usage caps make wireless broadband a non-starter for many cases, especially streaming HD video. Besides, the majority of truly high-speed wireless service is provided by the phone companies anyway; see the previous paragraph.
Why aren’t they regulated? The FCC is trying, in its own way, but there’s little traction; the cable and telephone companies have the government in their collective pockets with millions of dollars of lobbying money, and We The People haven’t convinced Our Government that we care enough for them to even consider turning down that money.
In the United States, we pay many, many times what people pay in much of the developed world, and we get many, many times less for what we spend. On top of that, our ISPs are using us as bargaining chips, threatening to make our already overpriced, underpowered service even worse if the companies we actually chose in a competitive market – unlike our ISPs – don’t pay up. This is absolutely preposterous, it’s bordering on consumer fraud, and you should be angry about it. You should be angry enough to write your congressman, your senator, the president, the FCC, and your ISP (not that the last will do you much good, but it can’t hurt.)
Some excellent places to find more information:
- Why YouTube buffers: The secret deals that make—and break—online video on Ars Technica
- Sorry, Comcast and Verizon customers: RCN delivers faster Netflix on Ars Technica
- Cheapest 150Mbps broadband in big US cities costs 100% more than overseas on Ars Technica
- A Guide to the Open Internet
- What is Net Neutrality on Public Knowledge